Content marketing is constantly evolving. Brands are innovating to attract as many customers as they can and take the next step toward dominating their respective industries.
It is no secret that visual media has been playing a prominent role in marketing strategies. If you were to browse platforms like Facebook, Pinterest, Instagram, you would notice that visuals dominate most posts, particularly those that involve promotional campaigns. And why would they not? There is a lot of variety, and visual media has multiple advantages that make it stand out.
Let’s start by covering the types of the most popular visual media content and how they can help brands with raising brand awareness and boosting sales.
Flowcharts are one of the simplest forms of visuals you can use for advertising. Even if you lack graphic design skills, you can still learn how to make a flowchart quite easily. In fact, there is no need to bother with professional design tools. There are tools online that you can utilize to create simple flowcharts to make a point in your marketing campaign.
Images are another example of simple yet effective means to send a strong message. Of course, there are various kinds of images. A difference between a photo taken by a professional and a quick snap on a low-quality smartphone camera.
When you are looking for images, keep copyright infringement in mind. Unless you get permission from the author, you will need to stick to Pixabay, Pexels, Unsplash, and other platforms that have copyright-free images.
Infographics are complicated pieces that represent information or data visually. They are basically a collection of images, charts, and bits of text that offer the information in an easily digestible manner.
Marketers use infographics to showcase their best achievements, drive social media engagement, summarize key points of digital products they promote, and send visually pleasing newsletters while working on an email marketing campaign.
Creating an infographic without proper tools and experience is difficult. It is different from something like flowcharts. Thus, if you plan to use an infographic, expect to hire a professional graphic designer.
Video marketing has been gaining a lot of momentum lately. Facebook and Instagram are two examples of platforms that have added a video player with the intent to push for video content more from their users.
This creates an opportunity for marketers to include more variety in their visual marketing campaign. Similar to infographics, a video will not be effective if it lacks quality.
Some would argue that memes will have a negative effect on the overall marketing campaign success. However, younger demographics are fond of memes and would appreciate some now and then.
Of course, if your targeted audience is not familiar with the meme culture, you should refrain from including them.
What Makes Visual Content Effective
Now that you know different types of visual media, it is time to determine why visual content is so effective in digital marketing.
- Higher odds of triggering a reaction
Triggering a reaction is one of the key elements to make a successful marketing campaign. You want people to click on ads or like and share social media content. More engagement builds authority. If someone sees a post on Facebook with thousands of likes, they are more likely to check it than a post with a few comments and a handful of likes.
A visually pleasing post is bound to get a stronger reaction than a wall of text. If anything, typing long paragraphs will go to waste. Even a motivational photo with a cheesy quote has better engagement rates than text most of the time.
- Long-lasting effects
Since visual content triggers a stronger reaction, it means that people who see the content will remember it for a longer time. This means that the next time they are thinking about purchasing something, they might remember an interesting video or a funny meme and will stick to your brand.
At the same time, someone might ask for a recommendation. For example, if someone who noticed your social media campaign promoting custom t-shirts meets a friend asking for a piece of advice about custom merchandise, a long-lasting impression will lead to word of mouth in favor of your brand.
- Means to condense a lot of information
Visual media also lets content creators condense a lot of information and serve it in a way that is easy to digest.
Infographics and videos are great examples of this. A consumer will not have to bother reading endless paragraphs of text. Instead, they can watch a video and listen to audio or skim through an infographic that emphasizes the most important points in a visually aesthetic way.