You can get deindexed by Google unexpectedly anytime in which everything will be going fine this moment in time and all your traffic would have disappeared the next.
What is the reason behind this?
How can be this be fixed as soon as possible?
The first step towards finding a solution is to remain calm and remain relaxed.
You can reindex your website as soon as possible, although you might lose the previous ranking of your site.
Why was your website deindexed by Google in the first place?
There are a couple of reasons that could lead to a website to be deindexed by Google such as:
- A manual move from Google against your website.
- There was a Code error on your site that led to deindexing of your website.
You will receive a notification in your Search Console dashboard describing your offense if a manual move has been taken against your site by Google.
The prominent cause for Google to move against your site is committing an offense that is against the Webmaster’s quality guidelines established by Google.
This is the best time to get yourself updated with these guidelines if you have not familiarized yourself with them.
The guidelines should be completely adhered to because they are very important to have a healthy relationship with Google.
You will discover proficient methods in fixing the main reasons behind deindexing and the required solution that should be considered towards restoring your website.
Unusual backlinks pointing to your website
Several definitions could be derived from this such as
- Inferior quality guest posting
- Amassing a large number of backlinks pointing to your site within a short period that therefore seem to Google as if they were bought.
- Spamming comments on blogs.
- Taking part in link farming or exchanging.
The first step to take is to carry out an analysis of the pattern of your backlinks if you were deindexed due to abnormal backlinks.
This process involves you to segment natural and important links from the unusual irrelevant links.
Recognizing these links will eventually help you end up with links that should be rejected.
Submit a file containing the list of the rejected links and request for a reconsideration stating the cause of the issue and the correction steps you have taken to prevent this in future.
Content issues: Copied, plagiarized, spun and thin.
Every one of these content issues is an infringement of Google’s guidelines.
Generated, spammy, scraped, and low content all fall under low-quality contents.
Grammar errors and typos can also affect your ranking negatively.
If you utilize spun or plagiarized content, you should probably know the affected pages.
Although, recognizing pages with copied or thin content might be quite challenging.
You can implement an SEO crawler such as Screaming Frog, DeepCrawl or Site Bulb to identify these kinds of pages as soon as possible.
You then need to invest time and resources on high-quality content to replace the low-quality ones once they have been discovered.
Then submit a request for reconsideration.
If you are offering your visitors and the search engines, two sets of links and contents, it is regarded as cloaking and can undoubtedly result in a manual move taken against your website.
Situations like this can take place without your doing or knowledge. For instance, if the content of your website is also available to your visitors behind a paywall, it could also be considered as cloaking. In this situation, your website needs to be structured with the JSON-LD to indicate the concealed content. A comprehensive guide on how to handle websites of this nature has been developed by Google.
Another reason that could also happen without your knowledge is if your website was hacked. Cloaking is regularly carried out by hackers to redirect users to websites using spammy links.
You can instantly resolve this issue by scanning your website fully to recognize and resolve the insecure pages. You can also employ the service of Sucuri to help correct the pages and flush out the malware.
You can finally submit a request for reconsideration indicating the steps you took to resolve these problems.
Markup structure with spams.
Just like the previous issues mentioned, there are general rules that are applicable to the markup structure.
A manual move can be taken against your website which will result in its deindexing, if you fail to adhere to this guideline.
The first line of action is to identify the reason behind the manual move against your website if you were penalized for this. You should act on the notification you received in the dashboard of the Search Console to identify the problem.
You can also implement a Structured Data Trending Tool to recognize where the real cause of the problem and error is coming from.
You can then submit a reconsideration request after the issue has been successfully resolved.
Other factors behind the deindexation of your website.
You might have been unfortunately deindexed if the above-mentioned issues do not apply to you.
Did you inform Google to deindex your website?
You could have erroneously triggered the noindex directive on any part of your Webpages which Google could act on and remove them.
You can review the <head> markups within your Webpages to identify this.
Your code will look similar like the code below if the noindex directive is triggered.
The code informs Google to skip indexing the current page.
Additional suggestions for WordPress websites.
Access the settings of your site and make sure Google bots have full permission to crawl all your Webpages.
Choose Settings on the left sidebar and select reading.
You will see the Search Engine Visibility option at the center of the page and ensure that the option box is selected.
Then ensure that the Google bots are fully permitted to crawl your website from your WordPress settings.
Has your domain expired?
Your website will also disappear from Google search results if your domain expires without renewing it.
You can schedule a reminder on your calendar and a couple of weeks before the expiration of your domain or employ the service of Status Cake domain monitoring service which will notify you before your domain expires.
Did you experience a system crash?
If you experience extended server downtime, your site can also vanish from Google search result pages.
Employ the services of a website monitor that can notify you whenever your server experiences downtime.
StatusCake is one of the best from the numerous available options online, which will give you value for your money and help you monitor your website and domain simultaneously.
Is there a recent change in Google’s algorithms?
Another issue could arise if there is a recent change or release to Google’s algorithm.
Identify any new update added to the recent guidelines that are not followed by your website.
This can be easily recognized by comparing the period you violated these guidelines and review them with the latest update.
You can employ the penguin tool for this.
The next actions after resolving the issues mentioned above.
Tender a request for reconsideration for manual moves taken against your website for violating quality guidelines. You will have to send a request for reconsideration to be reindexed by Google. Ensure you resolve and record the steps you took to resolve them before carrying out this step.
Submit your website’s sitemap to Google: You can resubmit your sitemap to Google for reindexing, if your website got deindexed due to a system crash or any other related reason.
Search for alternative methods to generate traffic: An excellent alternative that can be used to generate traffic is through social media platforms pending the time your organic traffic from search engines is fully developed. You will also be able to rank your website better if you have a solid social media presence.
It is usually very awful to get your site deindexed by Google, but it is not the worst thing that could ever happen. You can resolve this issue if you take action as soon as possible.
Begin by evaluating the issue and take appropriate steps to resolve the root cause for deindexing.
You can then submit a reconsideration request for reindexing and simultaneously buckle up on your SEO strategies.
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5 possible reasons your highly Indexed pages are dropping
It is important to get your web pages indexed by Google (and other relevant search engines) because it is fundamental for ranking.
Is it possible to see the number of ranked pages? Of course, it is possible
- By using the website administrator.
- By examining your XML sitemap submission status in the Google Search Console.
- By examining your general indexation status.
Every one of these methods will generate different value and the purpose for this goes beyond this post.
We would only concentrate on evaluating the reason the number of pages indexed by Google is small.
Perhaps, the reason most of your pages are not getting indexed by Google could indicate that Google robots are unable to crawl it or don’t like the structure. In a situation where the number of your indexed pages begins to reduce, it could be as a result of
- Your pages are being penalized.
- Your pages look irrelevant to Google robots.
- Your pages are difficult to crawl by Google robots.
Below are some suggestions of how to identify and resolve the reducing amount of pages that are getting indexed by Google.
1. Is your page loading correctly?
Always ensure that you are receiving the HTTP status code “200”.
Is your server experiencing consistent and prolonged downtime? Did you renew an expired domain recently?
Course of action
You can employ a free HTTP status checker to discover if the appropriate status code is being sent. For websites with an enormous amount of pages, crawling tools such as Screaming Frog, DeepCrawl, Xenu and Botify can be employed for this.
The appropriate status code from the header is 200 but there are situations where the 3xx. (except for 301), 4xx or 5xx error codes would be revealed. These error codes would adversely affect the links you want to be indexed.
2. Did you recently modify your links?
A change in the links of a website could arise due to a recent change in the backend technology, content management system or a server modification that could cause modifications in site structure, domain, and subdomains.
Search engines may still index your old links, but constant redirection errors and several 404 errors could cause your indexed links to be removed.
Course of action
Have duplicates of the previous links from your old site and structure a 301 redirection to their relevant links on the new site.
3. Have you resolved issues relating to repeated contents?
Resolving repeated contents involves the application of canonical tags, no index meta tags, 301 redirections, or restriction in the robots.txt file. This can all generate a reduction in the number of links that is indexed.
This is an instance where a reduction in the indexed links is quite beneficial.
Course of action
Since a low index- considering these attributes- is quite beneficial for your site, the next course of action is to re-examine and be certain that this is the root cause of the reduction of the indexed pages.
4. Are you experiencing timed out pages?
Many servers have limitations on their bandwidth usage due to the additional charges that accompany higher bandwidths. Therefore, these kinds of servers require an upgrade. The problem can sometimes be caused by hardware and a simple upgrade of probably the memory or the hardware processing unit could resolve this.
Some websites have restrictions on some IPs or due to unusual access to Webpage by visitors to a particular level. This option is usually installed to prevent DDOS attacks and hacking, but they also negatively affect your website.
This is usually installed as an alternative to the setting of the webpage and if the limit is very low, the limit will be quickly reached by the crawling bot of any typical search engine which will hinder the proper crawling of the Webpage.
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Course of action
The ideal course of action is to upgrade your server if there is a bandwidth restriction.
If the issue comes from the processor or the memory of your server, apart from just improving the capability of the hardware, ensure that there is no caching system on the server that might seem to drag or slow down the server.
You can add the Googlebot as a whitelist and grant it full permission if you have DDOS in place or reduce the settings. You should, however, be careful because several fake google bots are available on the internet so ensure to recognize the proper Googlebot. Bingbot likewise utilizes a similar process.
5.How different is your website to search engines?
There are some parameters search engines use in viewing webpages that are usually different from what we see.
Some web developers design webpages without considering the SEO ramifications of the site.
There are times where a recommended modern CMS is employed without considering whether it is search engine friendly.
This can also be carried out by SEO experts Miami on purpose to cloak contents and trick search engines.
There are also situations where the website might have been hacked and hackers use the site to promote and embed their links on the website.
The worst-case scenario is if the webpages have been affected by malware and immediately got de-indexed by google bots after the discovery.
The ideal method of knowing if what Googlebot views are similar to what you see is by using the fetch and render the feature in Google Search Console.
You can also decide to translate the webpages using Google Translate as this method is usually implemented to hide contents in the back or to just monitor google cached pages even if you don’t have the motive of changing the language.
Indexed Pages are not utilized as a conventional KPI.
The effectiveness of an SEO campaign is usually evaluated with the help of Key Performance Indicators (KPIs) which basically centers on organic search ranking and traffic. KPIs usually concentrate on the objectives of the business which are linked to the income.
The possible number of keywords that can be ranked are usually increased by an increase in the number of pages that are indexed which will generate high income. The main objective of considering indexed web pages is to know if your Webpages are correctly indexed.
Don’t forget that it is impossible to rank if your page search engine bots are unable to crawl, locate or index them.
There are some benefits associated with a reduction in indexed pages
A reduction in indexed pages usually looks bad at most times, but resolving repeated content, little content or content of low quality can also cause a reduction in the number of indexed pages which is quite beneficial.
Carry out these five suggestions on how to examine your website for the possible reason they are no longer indexed.