Apple ‘s long –promised and long –scheduled search and are finally here-or almost here.And They are going to greatly important for app publishers and marketers ,since 65-80 percent of all app install.
However, there are at least three key differences
One, importance seems to be more central to Apple than the quantity you’re willing to bid. Not appallingly, Apple is very disturbed about user incident, and unrelated ads are a bad experience. If people don’t find your ad or your app likable and don’t click on it, Apple will stop viewing your ad, anyhow of your bid.
Two, a major difference from most marketing experiences that marketers are familiar with is that the only ingenious you can use is material Apple has already accepted in your app listing on the App Store.
Three ,Apple provides data to advertisers that includes the keywords that people searched on before clicking on their ads,which will help app publishers understand their potential users better.This is data that app marketers have never acknowledged before ,and it’s incredibly helpful in shaping what potential users you are attaracting.