How to Start Small Business with Low Investment and How to Use Digital Marketing to Bring Traffic?

Are you interested in starting a small business? Yes, there are many useful tips and tricks which can help you to start an online store with little to no investment.

First, you need to come up with an effective business plan focusing on what you want to achieve with your online storefront and how you plan to implement this strategy.

Once you have figured out all these details, then you will need to work on building the site. There are many online options to make you’re, a website such as Shopifyand Wix. These types of e-commerce platforms offer free templates with low-cost hosting. You simply just need to change out the images and text to make it your own.

There are other more expensive options, but this article is about keeping costs low and teach how to get started in the digital world.
Having an online site is great, but how do you expect to make sales if nobody knows about your website. 

Lets shift focus from where you can build your website for cheap to how to get your business noticed online.  Have you heard of online or internet marketing? They are necessarily the same thing, but I wanted you to be aware of the terms because they will be used throughout this article.

What is online marketing

Online marketing essentially covers all marketing aspects done on the internet from email, PPC, SEO, social, and content marketing. These are primarily the ways to market your business on the interweb.

The cost for this is all variable depending on how involved you are and how much work you are willing to complete on your own.  Obviously, the work you do, the lower the cost of marketing will be. I would suggest focusing only on a couple of marketing techniques, to begin with; otherwise, you will spread yourself to thin and probably not be very useful.

To start with, you might want to focus on having good content on your site and do PPC and social media marketing. Pay per click marketing does have a cost, but you can set your own budget and is one of the fastest ways to bring traffic to your site. Social marketing can be completely free and will help build up your brand within potential consumers eyes.

Let’s go in more depth on how PPC and social marketing work.

All the major search engines such as Google, Bing, and Yahoo offer their own version of pay per click marketing. This type of marketing is a bid based system. Virtually the person with the highest bid will have the add placed on top.  The ads can be placed via text add, or video. Other than costs, there are no barriers to entry, and you can set up the campaign to fit your financial needs. 

Social media marketing is bit different and obviously is geared to a younger demographic. I would find two to three social media sites that you think would work well to marketing your type of business on.  You can pay, but let’s put the focus on posting content and increasing your branding.

Having something to say is probably the most important thing when doing social media marketing. Don’t just throw something up and say I did my job. Find something that would be compelling to the audience you are trying to attract. Make sure to use proper hashtags so people can find you. Don’t be afraid to follow other companies that offer complementary products to yours.

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if you would like to learn in more depth how to build a great website and attract the right people to your site visit my digital marketing article found here

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