Instagram has become one of the best places to find content in recent years, making it a great platform for business owners and people looking to become influencers. Indeed, there have been many ordinary people who found their niche on Instagram and took their brands to the next level, and you can do the same.
Instagram is an ideal platform for growing your plant business or becoming an influencer. It starts with having the right type of content and social media strategy. Furthermore, you need the right tools and tips to grow great plants. Continue reading to get tips for growing plants and Instagram followers.
Leverage your followers’ content to attract more followers.
One of the first steps of becoming an Instagram influencer is learning how to wield the power of the hashtag. If you create a catchy phrase and get others to hashtag it, you can create an entire movement around your video content by getting others to use your hashtag for user-generated (UGC).
One way to define user generated content is content related to your brand or Instagram page that comes from other users. Posting UGC to your Instagram page will encourage people to continue using your hashtag and interacting with your content, creating positive momentum.
Focus on both outdoor and indoor plants.
It’s important to find your niche on social media, but you don’t want to make your target audience so unique that you miss your target. It’s a good idea to grow indoor and outdoor plants to help attract potential followers from diverse backgrounds and experience levels.
Creeping thyme, meadow sage, and hosta are all great garden plants, as they’re beautiful and easy to grow. However, it’s important to do your homework to find the best outdoor plant for your region and climate. Succulents like snake plants make great house plants.
Target beginners with your social media content.
One of the things that make content marketing so effective is you’re marketing your content rather than a product or service. In other words, you and your expertise are what you’re marketing. It’s a good idea to target gardening beginners with your content because they’re the ones with the most to gain from it.
Keep your content simple and use layperson’s terms when giving tips. One of the marks of an expert is the ability to make complex concepts simple for others, so that’s what you should seek to do with your video content.
Team up with local nurseries.
It’s also a great idea to build relationships with your local nursery, as it could be a great source of information and content. Imagine shooting video content at a local nursery and getting to show your viewers a variety of outdoor and indoor plants and getting tips from the botanists there. Furthermore, the nursery would greatly appreciate you for the influencer marketing.
Instagram has become one of the best platforms for regular people looking to become influencers in their field of expertise, and you can have success there, too. One of the best ways to increase your Instagram followers is sharing UGC, which shows your followers that you’re paying attention to them. It’s also a great idea to focus on both outdoor and indoor plants to increase your potential to grow your target audience. Also, target beginners with your content, as they’ll be the most likely to engage with it, and create tutorials to enhance your credibility.
Many people view social media as the easy route to stardom and are disappointed when they realize how wrong they are. You can become a star gardener on social media, but it takes patience, hard work, and following the right best practices. Indeed, the tips in this article will help you grow your followers and some beautiful plants as well.