marketing tips

5 Small Business Shipping Tips

Owning a small business during the COVID-19 pandemic is very stressful. Many small business owners are dealing with a staggering decline in their in-person sales. This is why it’s crucial for small business owners to offer online shopping and improve their web presence. In order to start shipping products to your customers, these are some tools you will need.

1. Choose packaging materials.

Once you start offering online shopping for your business, you’ll need to make sure that the shipping materials you use are of high quality. By investing in high-quality shipping materials, you’ll that ensure your product reaches the customer safely. US Packaging LLC has an online packaging library that details all of their premium packaging materials. Their top priority is to provide businesses with superior supplies to ensure that their products are safe during shipments to customers.

U.S. Packaging and Wrapping LLC offers shipping film, stretch wrap, packing tape, vacuum packing and more. Their stretch wrap and shipping film come in multiple styles with differing thickness, tear resistance and strength so you can be sure to find exactly what you need for the right price. U.S. Packaging and Wrapping LLC also has in-depth charts, videos and pictures in their packaging library that detail all of their materials and how they are used. For anyone who is new to shipping products, this is an immensely useful resource for getting started.

2. Decide how you ship.

The USPS is a small business’ best friend. They offer low-cost shipping options that many small business owners depend on while they’re first starting out. That being said, while shipping with the USPS is affordable, it isn’t always convenient. Long lines at the post office can be a hassle for a business owner who is shipping many packages at one time. One way to combat this is by going online to schedule a pick-up from the post office. If you meet the requirements for a pick-up, the USPS will send a postal worker to pick-up your shipments in bulk, so that you can get your customers their products quickly and conveniently.

3. Keep your team connected and motivated.

Due to the COVID-19 pandemic, many companies have their teams dispersed and working from home. They’re also risking not meeting quarterly objectives because of the economic downturn caused by the pandemic. Offering shipping and online ordering to offset this is a great company goal, but because of the distance between team members, an OKR system is necessary to ensure you meet your business goals for the next quarter. Workboard’s OKR process works by articulating your company’s ambitious goals clearly and focusing your team on achieving key results in a measurable way.

Companies use OKRs (Objectives and Key Results) in order to align the company objectives and optimize communication between team members. OKRs lay out any objectives out in an organized way to make sure that the sales team and leadership team connect and understand the company’s goals. Workboard is a business continuity software company whose OKRs help business leaders clarify the intent of the company’s goals and track measurable results for each of the company objectives. Their OKR software simplifies the goal-setting process and streamlines communication throughout the entire company. No matter the ambitious goal your leadership team has set fro your company, having an OKR system like the one that Workboard offers in place will help you achieve your objectives.

4. Use a shipping software.

Many small business owners make it a company goal to streamline and simplify the shipping process for themselves and their customers. If you are in a position to do so, using a shipping software is extremely helpful and will add a new level of professionalism to your company’s online presence. A shipping software account does cost monthly, but it will allow you to seamlessly connect all of your sales channels, print shipping labels at a discount, provide your customers with superior shipment tracking, and streamline the return process.

5. Consolidate your shipments.

For companies shipping larger products or making larger shipments, shipping costs can quickly become outrageous. As you set goals for sales you should also be implementing high output management techniques. If your shipments meet the weight requirements to be considered “less than a truckload” you’ll be able to consolidate into larger shipments with the help of a freight consolidation service. This can help you save money and your customers save time.

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