In a direct threat to Snap-chat, India’s first home grown messaging app hike messenger on Thursday rolled out three new features – stories ,a built-in camera and live filter –and withdrew Timeline feature that was rolled out last year.
“Stories is a new way for people on hike to share their lives and real moments with their friends through photos and videos ”, Kavin Mittal, Founder and CEO of the Hike Messenger, said in a statement.
Hike Messenger also announced that it launched it’s own Camera built into the app making it extremely quick and easy for people to snap photos right inside of Hike.
These stories vanish after 48 hours after being posted. In the “story” feature, a user can see how many people and who all have viewed that particular story, unlike the “loves” that was featured on “timeline” feature.
In addition, Hike Messenger now gets live Filters which uses it’s new Camera to automatically detect and recognize a user’s face using Machine Learning and allows people to very easily decorate their faces in photos. There are a total of 12 live filters available ranging from a cool black and white Sunglasses, to a Turban and a Moustache and many more.
Stories is replacing what was earlier the Timeline on Hike, where users would post their pictures and statuses, that could be liked by their friends, and these posts would become part of the historical Timeline. Stories, the all new Camera and Live Filters on Hike are being rolled out starting today across.
Hike Messanger app also has a filter that changes your face to the actor Ranveer Singh and prime Minister, Narendra Modi. It plan to update these filters on a weekly basis.
Hike Messenger also launched its own built-in camera into the app. It also announced the live Filters feature that uses Hike’s camera to automatically detect and recognize a user’s face using machine learning.
Similar to Snap-chat, Hike Messenger will now let you take photos, add emoji and doodle on them. Stories are ephemeral and vanish 48 hours after being posted. A user who posts a Story can see how many people and who all ‘viewed’ that particular story. Hike Messenger now gets its own in app- camera button that makes taking a photo even easier.
The Hike Messenger app currently has 12 live filters, including one that changes a user’s face to that of prime Minister Narendra Modi.
“In honour of our Prime Minister who is doing all the great work, we launch the Live Filter of Narendra Modi ”, Mittal added.
“One of Our goals for 2016 has been to bring photos at the centre of Hike messenger and Stories and Live Filters”, we are doing just that. I really believe camera is the new Keyboard”, he added. These features are being rolled out from Thursday across Android and iPhone platform.