Twitter announced Thursday that it would discontinue the video – sharing mobile app vine , as it moves to cut 9 percent of its workers worldwide to keep costs down after pasting wall street paper earnings expectations.
The Decision comes on the heels of a failed attempt to sell Twitter as it fights against dull user growth and growing competition from other social media platforms.
A Twitter spokeswoman told Reuters the app will shutter in coming months but did not specify a date.
Vine said users would still be able to a access and download your vine videos.It added , we ‘ll be Keeping the website online because we think it’s important to still be able to watch all the hard to believe vines that have been made.
Twitter introduced vine in January 2013 as a way for users to share small snippets of video that were six seconds or less. The service was popular with members of the microblogging site and spawned several so called “vine stars” attracting million of followers .
Social media users reeled over the news and vine quickly became the top-trending topic on Twitter in the US with over 1.64 million tweets.
Twitter said in a blog post : Nothing is incident to the apps , websites or your vines today . we value you , your vines and are going to do this the right way.You ‘ ll be able to access and downloaded your vines.we ‘ll be keeping the websites online because we think it ‘s important to still be able to watch all the incredible vines that have been made.
“Vine is a Quarter of my life I ‘m so upset”, wrote Twitter user moon .
Others , however , saw the news as inevitable.
“We all knew vine was not forever ,” tweeted Tyzano .”It just could not compete with other platforms.”