Snapchat Marketing: So you have question about how to use Snapchat for your business. Want to create connection with your followers on your Snapchat account. So, Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility.
One of the best rules of marketing plan is that the first companies to jump on a new platform usually see the biggest returns on their investment.
Back in the early 1990s, this email open rate is more than 90 percent was normal. Back when AdWords first started, it for rock bottom prices highly competitive keywords was easy to obtain. When Facebook first run very low cost-per-lead advertising, marketers it is today.
When platforms become more established, they also end up costing more. That’s why the best marketers generally take advantage of new platforms before everybody else.
Nowadays, Snapchat is one of those early-stage marketing tool platforms, but it’s already incredibly popular. In reality, Snapchat users viewed over 7 billion Snapchat videos every day in early 2016. Now Snapchat users viewed over 150 million daily active users, which is more than Twitter.
So what’s the real benefit of sending people Snapchat messages as opposed to messages through other platforms?
Especially when you’re starting out, it might be confusing. Something to remember is that a typical marketing guide is broken down into three main stages:
- Business Strategy: You have to learn scenario about your business strategy and also aware of what you have to offer.
- Interest: Scenario from the first phase take the first step toward becoming a customer by signing up for a webinar or company emails.
- Evaluation: scenario from phase two take the final jump to buy from you, often as the result of a sales call or an email drip campaign.
When you’re engaging your scenario and trying to create interest, during the Snapchat is strongest. In fact, research shows that Snapchat gets nearly a 4x higher engagement rate compared to similar platforms like Instagram. However using Snapchat, you can deliver valuable content to your audience to let them see a different side of your business one that possibly not be as visible through another channel.
Using these three ways marketers can use Snapchat to grow their businesses.
So, how to grow your business using Snapchat
- Offer promo code
Promo codes on Snapchat: when you want to increase your engagement with your business and brands have had success using promo codes on Snapchat because of how high the engagement rate is.
For example, check out this case study from Grabhub to see how it created a Snapchat story to send a promo code to its audience.
- Launch Products on Snapchat
You can also use Snapchat to launch new products. For example, the makeup company NARS used Snapchat to give its followers a glimpse of its product line before it was released.
One of the Best and unique benefits of Snapchat is that it gives you permission to create low-budget, informal videos. Allowing them see you “behind the scene”, where you might be unrefined, will help build a deeper relationship over the long term.
- Leverage influencer marketing
Nowadays, influencer marketing is one of the most effective channels out there.
Using Instagram influencer marketing, you can capture a much larger audience because your content will be viewed by both your followers and the followers of that follower of that influencer. It’s one of the quickest ways to build a massive audience of your own.
Big brands are already doing this on Snapchat. Audi got over 115,000 followers on its Snapchat account by partnering up with the T.V. show Pretty Little Liars through their Snapchat stories.
Another way to use influencer marketing is by asking an influencer to do a takeover of your account. This basically means that they run your Snapchat account for a certain period of time, and post snaps on behalf of you. For example, rapper Pharrell once worked with Adidas to do a takeover of one of its events.