Why the Nintendo Switch Is Nintendo’s Make-or-Break Console

Why the Nintendo Switch Is Nintendo’s Make-or-Break Console

The historic game company has always marched to the beat of its own drum, and that iconoclastic attitude has long served it well, from the DS and 3DS to the Wii.

And while Nintendo continues to sit on a Scrooge McDuck like silo filled with symbolic gold, the pile isn’t quite as high as it once was.

The Wii fell off a cliff after its incredible run out of the gate. In recent years, the Wii U has struggled in all respects, and the company is not market forces.

And though the future of Nintendo’s portable only business has yet to be resolute, for now the Switch seems to be the Big N’s one stop shop for both its living room and portable market.

In essence, it’s putting all of its eggs in single Switch baskets. Perhaps that’s why Nintendo wasted no time and immediately showcased three of its biggest guns for switch.

nintendo make or break, nintendo switch make or break
Why the Nintendo Switch Is Nintendo’s Make-or-Break Console

Though rumours about Switch’s specs suggest that it will again leave Nintendo with the best powerful console on the market, those same rumours also put it approximately on par with the Xbox One and PlayStation 4.

Nintendo is a publically traded company in Japan; after all will likely start getting restless and want to see the company return to its mega profit ways.

 The switch is a rousing success that firmly reestablishes Nintendo as the third major players in the console market, rather than the third wheel it often feels like now.

While the end of Nintendo as a hardware manufacturer would be a substantial emotional loss to those of us who grew up with the company, both games and Nintendo shareholders alike stand to win by seeing Mario, Zelda all be developed for more powerful consoles with larger installed bases. For now, Nintendo holds its fate in its fate in its own hands.

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